Persil - Henkel

Henkel Persil and WeForest
Persil - Henkel

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.

Our commitment to leadership in sustainability is deeply embedded in our values. Maintaining a balance between economic success, protection of the environment, and social responsibility has been fundamental to our corporate culture for decades.
Therefore, we consider our responsibility that each Persil product contributes to sustainability.
And we are determined to remain in the vanguard of sustainability, which is the reason we have developed a long-term Sustainability Strategy for 2030. The goal is to become 3 times more efficient and triple the value we create for the footprint made by operations, products and services. We continuously take measures to reduce our carbon footprint: we use surfactants from vegetal origin, our detergents are becoming more concentrated and active even at low temperature.
 

A word from the CEO:

"WeForest is a great initiative that immediately got our attention, as it fits really well with the striving of Persil/Henkel for more sustainable solutions. Planting trees - in relation to the bottles of laundry detergents we sell - provides us a great opportunity to help to further neutralize our Co2 emissions and contribute to slow down the heating of our planet.”.
Jean-Baptiste Santoul.

More info about project.

Trees: 
250.500
Since: 
Nov 2012
Project: 
Madagascar - Ampohibe
Pictures: 
Persil Henkel and WeForest - logo
Persil Henkel and WeForest - campaign