How did Harry Lyon-Smith, Illustration's MD, decided to give to WeForest.
Illustration invests every month 1% of their turnover for the restoration of our planet, targeting to achieve 1 million trees after 5 years. They planted first in Ethiopia and are now planting in Zambia.
A word from the CEO:
"There is no doubt in the minds of anyone who works at Illustration Ltd, that the global environment is under incredible threat from man's seemingly insatiable consumption and destruction of the very thing that sustains him. Being in business we are part of this consumption and although we try to minimise our own footprint, our artists are employed by businesses of all sizes around the world, some of whose products effect the environment. So by default it makes us complicit, as we profit from their commissions. There are many worthy and essential ways of helping the environment, but to our minds WeForest, and all that it does, cuts to the very essence of the problem. It is the way that we can most meaningfully and quickly help combat global warming and climate change, whilst helping recover lost habitats, societies and local weather patterns. Our 1% of turnover as an absolute pledge to the environment is a sort of self taxation and investment in the future, so we can still do what we love doing for many decades to come. We hope that after 5 years we will have funded the planting of about 1 million trees" • Harry Lyon-Smith.