Délifrance is a trend setter in using trees as a currency, rewarding customers with "Buy2, Get 1 tree" campaigns across Europe.
A word from the CEO:
"WeForest is the right partner for Delifrance to launch the first bread-range which compensates for its carbon-emissions. With commitment, flexibility and the correct ethical mindset, WeForest provides a simple and effective answer to one of the biggest challenges of our century.” Jean-Manuel Lévèque.
More info on project.